How To Analyze Performance Marketing Data For Better Campaigns
How To Analyze Performance Marketing Data For Better Campaigns
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more trustworthy information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. More accurate information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more secure alternative that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking allows services to track conversions outside of the website, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send, and makes it much easier to comply with numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen outside of the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy policies real-time marketing dashboards such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses seeking to adapt to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking enables services to manipulate information hauls before it reaches 3rd party endpoints, enhancing protection and privacy. This is especially essential as different web browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side monitoring allows you to catch customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and personal privacy violations.
A server-side tracking system is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to gather data from users.
4. Simpler to implement
Server-side tracking is a data collection procedure that takes place on the internet site's very own server, bypassing web internet browser restrictions. This indicates that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring constraints imposed by browsers and advertisement blockers.